Google company Essay Example | Topics and Well Written Essays - 2750 words

Google company - Essay Example The company has attachments to education and libraries as part of their company culture as stated in Guyette, (2007, p. 2). This is a marketing approach implemented to improve the market share. Most of the students are loyal customers of Google and help improve their brand name all over the world. Other contributors to the market share are partnerships and a wide range of advertising done using Ad Words (Guyette, 2007, p. p. 2). Google’s plan is to make more acquisitions internationally to add on the products that people require and, therefore, fill that market gap and to be more competitive with the competitors in an effort of trying to catch up (Guyette, 2007, p. p. 2). Therefore, this paper focuses on the marketing strategies of Google while evaluating its internal and external environments. Introduction Google, the most popular search engine, was founded by two Stanford students, Larry Page and Sergey Brin. Because of its popularity, it has captured the market attributed t o an industrious and innovative marketing plan team. Innovation is achieved by the many uses that google.com does to its customers who are the revenue earners of any organization as indicated by Fifield (2007, p. 23). The role of every organization is to achieve market success and this achievement is dependent on the customers’ preference. Thereby it is the role of the marketing departments in the organization to win the customers preference. Google has leverage over the other competitors who have led to its competitive advantage in the variety of uses that it grants the customer. The competitive advantage over the other firms instills focus to the marketing program of a firm as stated in Ferrell &Hartline (2011, p. 19). Google’s marketing strategy is evident on the fulfillment of the want s and needs that the customers desire. It has incorporated all the individuals, companies, organizations and any interested parties through segregation of these target groups as a ma rketing program in the market strategy. Through the use of its strengths and opportunities and constant awareness of weakness and threats imposed on it, the marketing strategy can be formulated matching the needs and requirements of the market ventured (Ferrell & Hartline, 2011, p. 19). Google controls 40% of the market and estimates to control 70% of the market in the near future. The control of the market varies according to countries. For Instance, in a country like France; Google takes 71% of the market share. This reduced market share is caused by the competitors in the market. In the US alone, Google controls 67% of the search market. This was achieved in November 2012 but dipped just slightly in December hitting 66.7% of market share (Goodwin, 2012, p. 2). This significant market dominance is a milestone for Google as a company and as a brand name despite all the competition. Goodwin (2012, p. 2) continues to explain the effect of the competitors on the search market. For exa mple, Microsoft, even with the addition of Bing-powered searches, is way far behind Google. The competition between yahoo and Bing in the month of January 2012 significantly led to the rise of Google’s market share (Goodwin, 2012, p. 3). Google faces its competition from other companies that are to the same goal of giving people

Aviation Perspective Research Paper Example | Topics and Well Written Essays - 1000 words

Aviation Perspective - Research Paper Example FAA Regulations 14 CFR Part 91 covers the general operating and flight rules. The operations covered by the FAA Regulations 14 CFR Part 121 include air carrier certification. On its part, FAA Regulations 14 CFR Part 135 covers the operating requirements for the planes. FAA Regulations 14 CFR Part 141 covers outlines the requirements for the certification of aviation training schools. By description, the AIM is the official guide to Basic Flight Information and ATC Procedures. The best place to find meanings of standard FAA acronyms and abbreviations is from the free dictionary of the acronyms (http://acronyms.thefreedictionary.com/FAA). It contains a varied number of meanings for the same abbreviation (United States, 2009). NOTAM is a legal and unclassified notice, usually filed with due authority from the aviation. Its main significance is to alert pilots of significant potential hazards within the prospective route or specific locations that put the plane at risks of mishap. The kind of NOTAM that would give information about specific location is the D NOTAM due to its ability to easen information identification. The Technical Operations Services provides information to pilots abut NOTAMs that are likely to affect their flights. The service department is reachable on telephone via (888) 876-6826 and (540) 422-4262. A Temporary Flight Restriction (TFR) is a domestic restraint on a given area of airspace because of movement of government VIPs, natural disasters, special events, or any other unusual events. The relevant authorities give them on a daily basis but vary from place to place. Precisely, the rationale for TFRs include movement of the president and the vice president from place to palace and other government VIPs, special events usually after a given period of time such as during the visits by UN officials. It may also be due to